Booking.com · 22:14Hi! Where do I find the keybox?
Good evening! The keybox is to the right of the front door. Safe travels!
✓ Answered automatically · 22:14
63 % of all guest messages are answered by our agents fully automatically today. And that for months now, around the clock, for real bookings from real hosts.
Sound familiar?
You reply yourself, right away
The same questions over and over. Every day it’s on you – and every message pulls you out of whatever you’re doing. Evenings, weekends, on vacation.
You batch messages and reply later
Inbox full again. The daily reply shift never takes a day off – and your guests are waiting. “Oops – I should have replied to that one – is a bad review coming now?”
Your assistant handles it
Then you know the drill: vacation, sick leave, resignation – and suddenly you’re doing it yourself again. The agent has your assistant’s back: routine replies run automatically. And if they’re ever out, covering for them is easy.
An agent that gets it done for you
It gets things done instead of suggesting.
Routine questions are answered by the agent itself – sent and done, not left as a draft in your inbox. It writes booking notes (e.g. requested bed setups), asks follow-up questions when something is missing, and offers an early check-in when one is available.
You get a service, not a tool.
Nothing to install, configure, or maintain. We set up your agent personally and fine-tune it every month – from a new restaurant tip to a new task it should handle for you.
It learns how you want it.
Correct a reply once and it remembers. And with the Wish feature, a single sentence to the agent – typed or quickly dictated – gets your wish implemented, no forms, no tickets.
You stay in control.
As automatic as you want – from 0 to 100%. You decide what the agent may handle on its own – and expand it step by step. Sensitive topics always land with you.
This is how a guest message reaches you: with a ready-made reply – you tap OK, or the agent has long since answered.
📨 Beatriz · 📅 28.05. → 31.05. · 🏷️ arrival_time
💬 Guest: “… The check in will be arround 18:00–18:30. … We are just 4 adults. Thank you!"
✉️ Suggestion:
Perfect! 18:00–18:30 works great for check-in. You'll use our self-check-in keybox – I'll send you the code on your arrival day. Enjoy your morning city tour! Benjamin & Team
OK · Feedback · ME · +Wish
OK
✅ Sent to Beatriz! · 11:30
ℹ️ Auto: Alessandro (simple_confirmation)
💬 At what time is the check out on Thursday?
✉️ Check-out is 11:00 on Thursday (April 30th). Keys go back in the wardrobe. Need a late check-out until 1 pm? It's available in your guest guide for 25€. Benjamin & Team
✉️ Suggestion:
Hi Arik, no AC, but there is a fan in the apartment for exactly these situations. Benjamin & Team
OK · Feedback · ME · +Wish
We have two fans
✉️ New suggestion
Hi Arik, no AC, but there are two fans in the apartment. Benjamin & Team
Numbers from our live agents since April 2026 — as of July 19, 2026
Security
🔒 GDPR-compliant data protection
⚖️ Legally compliant with the EU AI Act
🇫🇮 Secure server located in Finland
Reviews
Tap or swipe the cards
“It just works. Happy to recommend it in my real estate group.”
S
SvenKassel · 6 Apt
“I was done with guest communication. I just wanted it handled. And even with the few replies I still approve, an annoying chore turns into an easy, satisfying click-click.”
Weekly price for operation, learning, and maintenance
8 € / apt. · week
MEDIUM
4–9 Apartments
One-time setup
550 €
Weekly price for operation, learning, and maintenance
6 € / apt. · week
LARGE
10–20 Apartments
One-time setup
890 €
Weekly price for operation, learning, and maintenance
4 € / apt. · week
Prices are net, plus VAT.
What’s included in the setup?
Details call
Connection to your software
Knowledge base built from your listings, conversations, and house info
AI agent creation
Go-live call
3-week test phase with two feedback rounds
What’s included in the weekly price?
The agent runs 24/7 on a secure server
Replies in your native language or in English for international guests
Knowledge base update once a month covering new replies to guests or new info such as a changed Wi-Fi password or a different key handover
Server, tokens, technical operation — all included
A direct line to me for any questions
⏱ Contract term: Cancel monthly at any time
✉️ Response time: I usually reply to inquiries within 2 business days
How it compares
Up to 90 % time saved compared to replying yourself – here’s the honest comparison of all options (example: 5 apartments):
Number of apartments:
5
Reply yourself
Pay an assistant
Adopt new AI software
Build your own AI agent
We build the AI agent for you
Setup effort
–
5–10 hrs
15–30 hrs
30–80 hrs
under 1.5 hrs
Cost / week
0 € (100–125 € of your own time)
approx. 65 €
approx. 25 €
approx. 13 €
30 €
Your own effort / week
4–5 hrs
approx. 25 min
approx. 1 hr
approx. 1.5 hrs
approx. 20 min
Response time
Hours
Hours
instant, 24/7
instant, 24/7
instant, 24/7
Privacy & EU AI Act compliant
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?
?
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✓
Details & assumptions for the comparison table
AI software refers to auto-pilot-capable AI tools such as Besty AI, Nowistay, or Enso Connect that send guest messages without a manual click. Many AI tools (Hospitable Host plan, Hostfully Inbox AI, etc.) do offer AI replies but only leave them as suggestions – the host has to approve and send every message manually. Those are not considered here.
Own time valued at 40 €/hr — vacation rental hosts usually have a main job with a higher hourly rate; from that level on, outsourcing to an affordable assistant pays off. With “reply yourself”, approx. 0.6 hrs/apt./week accrue that never show up as a cash expense. Assumption: mixed lengths of stay; for purely short-stay city apartments the effort is higher, for vacation homes with a minimum stay of 5+ nights it is lower.
Your own effort with an assistant: reviewing escalations (special cases the assistant does not answer on their own) approx. 2 min/apt., giving brief feedback on suggested replies (corrections are incorporated automatically) approx. 2 min/apt., onboarding new topics such as price changes or new house rules approx. 1 min/apt. — per week. Assistant hourly rate: 25 €/hr (affordable local assistant in the DACH region); the full task of ~0.6 hrs/apt./week is outsourced.
Your own effort with AI software: at a 75% auto rate: approx. 0.5 approvals/apt./day at 45 sec each, plus correcting less-than-ideal replies to guests, plus ongoing knowledge base maintenance (new house rules, local tips, price changes). Software cost based on Nowistay (12 €/apt./month).
Your own effort when building it yourself: same as with AI software plus ongoing technical maintenance – API updates when models change, bug fixing, prompt adjustments.
Your own effort with “we build it for you”: at a 75% auto rate: approx. 0.5 approvals/apt./day at 45 sec each plus occasional corrections of less-than-ideal replies – we handle knowledge base maintenance and technical upkeep, and edge cases are built in during the monthly adjustment cycle.
Response time “instant, 24/7”: replies arrive instantly – quality varies by provider: reviews of the AI software providers also document less-than-ideal replies to special questions; a self-built agent only works as well as it was trained.
Setup effort with AI software: initial own effort: tool research and comparison (3–5 hrs), account setup and connection (1–2 hrs), building the knowledge base (4–8 hrs), configuring templates and escalation rules (2–4 hrs). Plus a training phase of 1–4 weeks until reply quality is reliable, during which replies need active fine-tuning. Providers often advertise “10-minute onboarding” – Capterra and G2 reviews show, however, that reliable reply quality is only reached after weeks of active fine-tuning. For comparison: the Guest Agent also has a learning phase – but we reach around 50 % automation very quickly and keep raising the auto rate through our support.
Privacy & EU AI Act: Besty AI is not GDPR-compliant (US-based, no documented DPA, no EU hosting); Nowistay (FR) and Enso Connect (Canada) offer better EU data protection; full EU AI Act compliance (e.g. Art. 50 transparency obligation) is not documented for any of the three.
About me
I’m Benjamin. More than 10 years ago I founded Smoobu. I’m really happy about what the company has become. I still use Smoobu as my property management system every single day.
As a digital product manager, I found it a cool challenge to build an AI agent that actually takes work off my plate in running my own vacation rental.
When host friends asked whether they could get this too, I shaped the solution into an offer I can properly sustain. Feel free to recommend it to anyone it could take work off. It comes with honest advice, and my team and I do the work.
An agent like this is fun. Raising the auto-reply rate step by step — knowing it just runs. Approving or quickly tweaking suggested replies feels so much lighter than writing every reply yourself. The exhausting part simply disappears.
An AI agent that simply replies to your guests – and gets it done for you. Fewer interruptions, more time and peace of mind.
Let’s talk. If the Guest Agent isn’t a fit for you, I’ll tell you honestly.